how audi removed critical conversion issues on their ecommerce site?
Discover how Audi ensured that their software was optimised across all the major devices that their visitors use.
Who is Audi?
Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is member of Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany.
Being Audi’s first ecommerce platform meant a great first impression was critical. Ensuring the new site worked across hundreds of devices visitors with limited internal resources and tight deadlines. Meant that testing must be effective and efficient in order to meet the brands high expectations.
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