How did Bang & Olufsen achieve multi-platform confidence and increased conversion rates?

Discover how Bang & Olufsen used the power of the BugFinder's crowd-testing system to provide end-to-end testing cycles in 24 hours.

Bang and Olufsen

Who is Bang & Olufsen?

Bang & Olufsen is a Danish consumer electronics company that designs and manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal. 

The Challenge

When Bang and Olufsen were developing their new website, a major concern was about protecting their brand online to ensure it worked across multiple global platforms.  

As a company with a worldwide reputation for excellence, it was important that the site didn’t give a poor customer experience that would reflect badly on the business as a whole. To guarantee brand governance and protection, Bang & Olufsen decided to partner with BugFinders.

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