How did the UK’s top online pharmacy achieve peace of mind & brand protection?

Discover how Chemist Direct tested their website across 66 browsers, 23 OS versions including 51 different device and browser configurations.

Chemist Direct











Who is Chemist Direct?

Chemist Direct is one of Europe’s largest online chemists, with over 50 staff members at its warehouse in Birmingham, as well as a professional team of pharmacists and product buyers.

The Challenge

Chemist Direct needed to guarantee that their new website was capable of facilitating as many conversions as possible, to ensure it was going to succeed in the rapidly growing online pharmaceuticals market.

However, delays in development meant that the timeframe for testing had been considerably squeezed, limiting Chemist Direct approach throughout the testing period. Chemist Direct needed to procure a testing partner who could deliver rapid testing in a short timeframe, while ensuring the quality of experience that Chemist Direct’s customer base requires.

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